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Social media attacks on public health agencies are eroding trust



Attacks on an institution’s integrity spur more anger—and engagement—than other types of criticisms, study suggests



Summary

A new study indicates that criticisms targeting an institution’s integrity, such as accusations of corruption or unfair practices, provoke stronger emotional responses and higher levels of engagement compared to other forms of criticism. Researchers found that these integrity-based attacks trigger more anger and lead individuals to participate more actively in defending or criticizing the institution. This suggests that institutional integrity is a sensitive area, and attacks on it are particularly effective at mobilizing public opinion and sparking action. Understanding this dynamic can help institutions better address criticisms and maintain public trust.

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