As the 2024 Olympic Games drew near, the promise of being able to swim in the Seine turned into a media countdown: first as part of the official sporting events and then for the general public. As bids for the Olympic and Paralympic Games have become less and less popular due to the staggering costs involved and the difficulty of justifying them in terms of benefits for local communities, allowing Parisians to swim in the river flowing through Paris was heavily promoted ahead of last summer’s Games.



Summary

Leading up to the 2024 Olympics, the ambition to make the Seine swimmable became a central narrative. Initially intended for official sporting events, the goal extended to public access, heavily promoted to justify the Games’ significant costs to Parisians. With Olympic bids becoming increasingly unpopular due to financial burdens and lack of community benefits, the promise of a revitalized Seine served as a key selling point, showcasing a tangible positive impact for the city.

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