Despite the steady growth of online shopping, the majority of the UK public still prefers to buy groceries at the supermarket.



Summary

While e-commerce continues to expand, the traditional supermarket remains the dominant force in the UK grocery market. Despite the convenience of online shopping, most British consumers still favor visiting physical stores for their food needs. This suggests factors beyond mere convenience, such as the ability to personally select fresh produce, browse aisles for inspiration, and enjoy the overall shopping experience, continue to drive consumer behavior in favor of brick-and-mortar supermarkets.

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