Can your expectations change how sweet something tastes or how much you enjoy it? A nutrition label can shape your experience before you take the first sip. In a study in JNeurosci, Elena Mainetto (Radboud University), Margaret Westwater (University of Oxford), and researchers at the University of Cambridge tested whether expectations alone could change how […]
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Your Brain Can Be Tricked Into Enjoying Artificial Sweeteners – Science News
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