New Swinburne research finds Instagram filters promote white beauty standards, selective cultural appropriation and allow users to ‘try on’ risky surgical procedures, in potentially harmful ways. The study is published in the journal Information, Communication & Society.



Summary

Swinburne University research reveals that Instagram filters perpetuate harmful beauty standards. The study highlights how filters promote a predominantly white aesthetic and enable selective cultural appropriation, allowing users to adopt elements of other cultures superficially. Furthermore, the filters provide a virtual “try-on” experience for cosmetic procedures, potentially influencing body image and fueling interest in risky surgeries. The findings, published in Information, Communication & Society, underscore the problematic ways Instagram filters can contribute to unrealistic beauty ideals and cultural insensitivity.

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